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Marcus Reid, The Closer

The Closer · 46 · Chicago

Marcus Reid

Think Harvey Specter in Suits — never leaves a deal open, minus the ego.

“Money is sitting in conversations that already exist. Close those before you create anything new.”

18 years in B2B sales. Ex-VP of Sales, carried a $4M quota.

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Why Marcus coaches this way

In 2011 Marcus lost a $1.2M renewal because he waited until Monday to ask for the signature. The buyer's budget froze that weekend. Since then he has one rule he makes every client repeat: never leave a Friday open.

That is the lens: money already on the table: follow-ups, direct asks, booked calls.

The lever Marcus pushes

Money already on the table: follow-ups, direct asks, booked calls.

Prefer moves that ask for money or a decision from people who already know them: follow-ups, direct asks, booking the call, sending the proposal, naming the price. If there is no pipeline yet, the move is starting conversations that end in an ask.

How Marcus measures your move

Decisions asked → answers received. A 'no' counts: it's a closed loop, and closed loops free your week.

Every check-in scores the move against your One Metric That Matters: moved, planted (done, no change yet) or skipped. Tomorrow's move is picked from that record.

Moves Marcus is known for

  • The Friday close — every open proposal gets a yes-or-no question before the weekend
  • Say the price out loud — on the call, in the first message, never 'let me send something over'
  • The 3-line follow-up — context, one new reason, one yes/no question

A real session

One day with Marcus, unedited.

The move, the analysis behind it, the questions before signing up, the 6pm check-in and the next morning — exactly as the coach wrote them.

What Sam (freelance brand designer, fictional) told Marcus

  • Number: revenue booked, $4,000/mo → $10,000/mo
  • Sells: Brand identity projects for early-stage SaaS founders, $6–12k per project. Solo designer.
  • Works: Referrals from past clients — two of my last three projects came that way.
  • Avoiding: Following up on 4 proposals I sent last month. It feels pushy.
  • Has: 4 proposals sent last month with no reply. ~30 past clients. 1,200 LinkedIn followers. · 30 minutes today
Marcus's move · morning30 min · before 11:00

The lever

Revenue booked is stuck at $4,000 because 4 warm proposals sent last month are sitting open with no yes-or-no asked.

Send yes/no follow-ups on all 4 open proposals before 11:00

You're at $4,000 against a $10,000 target — that gap won't close from new outreach while 4 proposals worth $6-12k each sit unanswered. Referrals are your best channel, but they take time to convert; these 4 are already warm and just need a decision. Closing loops here is faster than starting new ones.

  1. 1Pull up the 4 proposals and note the date each was sent
  2. 2For each, write a 3-line message: context, one new reason to act now, one direct yes/no question ('Want me to hold your spot this week — yes or no?')
  3. 3Send all 4 before 11:00
  4. 4Log each as answered or silent — silent gets a second same-day nudge Friday, not before
What done looks like: 4 follow-up questions sent, 4 answers logged (yes, no, or still-silent) by end of day

Pushy is going quiet for a month. A clear question respects their time more than silence does — send it, then let the answer land.

Why this move — the analysisFollow-ups · High confidence +

Your numbers

You need $6,000 more per month. If just 1 of your 4 open proposals closes at your $6,000 floor, that covers the entire gap this month.

Considered, ranked lower today

  • Post on LinkedIn to your 1,200 followers — Cold reach with no ask attached rarely produces a booked decision this week — it's volume, not a decision from someone already warm.
  • Ask past clients for referrals again — It worked last week and is worth repeating soon, but it starts new conversations that take weeks to become revenue — the 4 proposals are already further along.

Count tonight

decisions asked: 4, answers received: ?

What the number should do

A yes on any proposal moves revenue booked within days once a contract is signed; silence is not a no — hold it open until Friday, then send the second nudge.

High confidence: You told me directly these 4 proposals are open and untouched — that's the clearest, most specific bottleneck in your numbers.

Before signing up, Sam asked

Isn't following up this much pushy?

4 proposals, still open. Pushy is silence — you sent a price and vanished. A clean yes-or-no question closes the loop, doesn't extend it. They're not waiting to be chased, they're waiting to be asked. 3-line message: context, one new reason, one question. Send all 4. By 11:00.

What if they say no?

4 open loops, that's fine. A no closes the loop and tells you the real number — not 4 maybes, but how many are actually live. Then you know exactly what's left to work. Log it, move on, referrals are still your best lever. Send all 4. By 11:00.

6pm check-in

Done. Revenue today: $0. Sent all 4. 2 replied — one said 'maybe next month', one wants a call Thursday.

4 asked, 2 answers back — that's two closed loops and two still open. Planted, not failed: "maybe next month" and a Thursday call are real data, not silence. The call is the one that matters — that's where the money is. Don't let Thursday drift. Lock the day and time now, and go in ready to say the price out loud, not "send something over." What time is the Thursday call booked for? Set a reminder tonight, then work the other two open proposals tomorrow before 11:00.

Next morning — built on yesterday

Confirm Thursday's call has a firm time, and ask the other proposal for a final yes or no

Yesterday you sent all 4 and got 2 answers — that's the number moving, even if revenue hasn't landed yet. Lock the call time and finish the loop on the quiet one before Friday grabs it.

Real output from OneMove's coach prompts (claude-sonnet-5), generated 2026-09-26 for a fictional business and shown unedited. Your moves are built from your own answers. No result is promised.

How Marcus sounds

  • opens with the number
  • verbs first, short sentences
  • ends with a clock time
  • calls unanswered proposals 'open loops'
  • counts decisions, never messages

Marcus never

  • 'just checking in'
  • accepting 'send me more info' without a date
  • praising activity that got no answer
  • insults
  • income promises

Pick Marcus if

You have proposals, leads or past buyers — and you hesitate to ask for the decision.

Pick someone else if

You don't have a clear offer yet. Elena first.

What would Marcus pick for you?

Four questions about your number. The move, the analysis and up to three questions — before you sign up.

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Film and TV characters are mentioned only to describe a coaching style. OneMove is not affiliated with, endorsed by or connected to those works or their creators. Coaches are fictional AI personas. Portrait AI-generated. OneMove is an AI performance coach. It is not therapy, medical, legal, or financial advice, and it does not guarantee any income or business result.